🦄 This course covers everything (and more) that an agency who charges $10,000+ a month will deliver their clients. This content is curated by ad specialists who spend millions each year on Facebook Ads and covers the latest changes you need to know to ensure you're getting the best results from Facebook. This is also the recipe we use to scale companies of any size. The one goal of this Facebook course is to build, optimise and scale a complete traffic system for a business.
Thinking Like A Media Buyer
🦄 This course covers everything (and more) that an agency who charges $10,000+ a month will deliver their clients. This content is curated by ad specialists who spend millions each year on Facebook Ads and covers the latest changes you need to know to ensure you're getting the best results from Facebook. This is also the recipe we use to scale companies of any size.
The one goal of this Facebook course is to build, optimise and scale a complete traffic system for a business.
Whether you're a business owner, just starting out, or spending 6-figures a month on Facebook ads, this complete guide will help you level up your abilities and become a Facebook expert.
We recognise that every business and product is unique, and requires different strategies. The live chat is the best place to learn about how to adapt what you’re learning in the course to your own scenarios. We will teach you how to problem solve when things don’t go the way you planned, so, if you have any questions, start a conversation!
What Is a Digital Media Buyer
When you launch Facebook ads, you're not just launching ads, you're entering an auction and a marketplace with thousands of other media buyers. You're bidding on placement, you're delivering results to your company and more.
As a media buyer you're purchasing attention. You connect the right brands with the right consumers, introducing them to products and services that they actually enjoy and even change their life! As a media buyer, you can literally be the reason that a business succeeds or fails.
As a media buyer, you can literally be the reason that a business succeeds or fails.
As a media buyer, you can literally change the world.
Finally, jobs that require media buying are becoming more and more in demand!
Now, there's also a lot of pressure that comes with being a media buyer.
On average only 20-40% of the digital ad campaigns you launch will work the first time you launch it. One part of being a strong media buyer is knowing that failure is the only way forward and if you're not willing to launch, fail, and test, you won't be able to succeed.
What Is A Traffic System?
We always like to compare the digital world with the physical world.
Think of your favourite local coffee shop. Because they serve coffee, they need physical traffic.
How did you hear about the coffee shop in the first place?
- Maybe you walked past it one day and decided to give it a go,
- Maybe they ran a local ad on Facebook,
- Maybe you organised a meeting there, or a coffee with a friend,
- Maybe you were grumpy one afternoon and wanted a coffee place that was open past 5pm so you jumped on Google and searched 'coffee near me'.
The same thing happens online.
This is one of the first steps in a traffic system, figuring out how people end up on your website. We'll be covering this and more in the next lesson.
Where Are People Coming From?
Where are people coming from?
It's a pretty good question, and chances are you probably won't be able to name all of the ways a customer will find out about your business.
But starting to brainstorm a list of all the ways people can find is key when we get to building the funnel.
With a traffic system, we're not trying to push people down a path they don't want to go down, we're building a path that they would love to take.
By understanding all the assets you have (or don't have) you can start to figure out what you'll need to put in each step of the journey to build your funnel.
Did you say tofu?
Again as a quick recap:
- ToFu stands for top of the funnel - this covers the awareness phase of a customers buyer journey
- MoFu stands for middle of the funnel - this covers the consideration phase of a customers buyer journey
- BoFu stands for bottom of the funnel - this covers the decision making phase of a customers buyer journey
As we build out our traffic system, we'll eventually want a piece of content in each of these steps to help nurture our potential customers towards buying our product or service.
In the next video we'll start to talk about funnels and why building bottom up is key for the success of any business.
Let's Talk About Funnels
In this video we cover why we focus on the bottom of the funnel first.
Why do we start the bottom of the funnel? Because this is where the easiest customer are.
They already know they need our solution, and they're on the hunt to buy from the best company.
We don't need to convince them that they need us, they're already looking.
Once we are sure that our bottom of the funnel offering is working, then we can start to claim more of the market, and build out of MoFu and ToFu pieces.
We can also use these early adopters to help us build our BoFu offering even more by doing user interviews, and testing which offers improve the conversion rates even more.
In the next video we cover examples of funnels that successful companies in all industries around the world are using to grow their business.