Problem: Customers are leaving our website and we're losing them forever.
Solution: Exit Intent Pop-up 🦄
According to Smart Insights, email marketing earns a business $40 on every dollar spent. So how do we capture the 99% of traffic our website is getting that is leaving and never coming back?
Pop-ups are a great way to potentially get more email subscribers but often they're more damaging than beneficial. We've all had the experience of getting hit in the face with a pop-up and instantly closing the website.
Exit intent pop-ups solve that problem by only targeting people when they leave. If you have a good enough offer, you might be able to get them to subscribe and eventually become a loyal customer.
Time: About three hours.
Results: Set your own subscriber goal based on your number of visitors. Aim for at least a 1%+ conversion rate otherwise your offer is not compelling enough.