Problem: We might be building things the customers don't want and we haven't spoken deeply to a customer in a while.
Solution: User Testing 🔬
Sometimes we get caught up in building what we think a customer wants, instead of building what they actually want.
User testing is an easy way to ensure we're consistently talking to users, asking for feedback, digging deep on their pain points, and building a product and service that they can't wait to share to the world.
Time: An hour a week.
Results: A deep impact on customer satisfaction and revenue, potentially increasing both by over 20% for 8-figure companies over a one year period and even more for smaller businesses.