Like we said before, we build from the bottom of the funnel up. We focus first on our early adopters and use the revenue earned to validate our offer as we expand to the wider market.
What most people get wrong at this phase is they think that offering a free phone call or a form submission is valuable to the customer. It's not.
And most SaaS companies offer free trials. While these can work, there's much more you can do, especially if you offer a complicated or expensive service.
In the start-up world, you would have heard the phrase, do things that don't scale
offered free photography for their clients at the start. Their employees also stayed at most of the early customer's houses to help them generate revenue.
offers a free 30-minute chat with the CEO to help you onboard and become a better manager.
We turned our paid Growth Marketing Workshop
into a free tool that anyone can use.
What can you do to help turn your offer into something that will blow your customers socks off? 🧦